//Minimum advertised pricing strategy (MAP)
Minimum advertised pricing strategy (MAP) 2017-08-10T17:43:31+00:00

Minimum advertised pricing strategy (MAP)The minimum advertised pricing strategy is a strategy where brand owner or producer keeps their end selling prices at a harmonized level. It is a strategy that is implemented by pricing managers and sales people together to convince the sales channel to follow the minimum advertised price and thus preserve the brand image. Often MAP strategies are followed by price monitoring and if retailers do not follow the guidelines, the contract with the retailer might be reconsidered or ended.