//Price match / Price matching
Price match / Price matching 2017-08-10T17:54:40+00:00

Price match / Price matchingA term used to describe different retailer campaigns to promise matching their price if a competitor is selling cheaper. In some countries this is considered if not illegal, but at least as bad behavior since the price monitoring is left for the consumer and not for the retailer. Price matching policies also lower competition, and that’s why they’re considered having an negative effect on market pricing. Many retailers use these price matching policies that are very detailed and often leave empty gaps, where it is hard to say if the price match difference is paid to the consumer ever.