Price Point 2017-08-10T17:58:18+00:00

Price PointPrice points are prices that should yield the highest priced with a given volume. If the price is increased or decreased from a certain market price point it has initially higher effect on volume. An example would be that if a retailer changes a price from a $19,90 to $20 if has negative effect on volumes and thus to total profitability as the price change feels psychologically higher than it actually is.