Price Threshold 2017-08-10T18:00:35+00:00

Price ThresholdThe price threshold is the price point or maximum price that a customer is willing to pay. Often referred to as valu based pricing where the customer value is measured customer per customer. In cases where customers is not able to compare prices like with like they are forced to situation where the price is negotiated and the price threshold is the maximu price they are willing to pay.